Sure, I'll be straight up honest: (for me personally) security plays only a small role, I just don't want to see ads.

Is muting the radio/TV unethical? Should I be forced to look at billboards on the highway? What about skipping the page of ads in a newspaper/magazine?

Nowhere else do people try to make the argument I am obligated to view ads, even if the ads subsidize a cheap/free product.

Why is the web special? Why is it suddenly unethical to avoid ads while browsing the web?