If you use Chrome, you've already lost. I mean seriously what do you expect if you use a browser from the #1 targeted advertising provider in the world?

If you use Firefox, perhaps... They are becoming like the others in their quest to become a corporation. Driven by marketeers and telemetry, selling ads to get by, paying their C-suite millions of dollars...

So in effect, yes. Most people have already lost. The rest of us are on the way there.