Re:Apple M1 Ultra
by MBCook on Tuesday March 08, 2022 @08:33PM
(#30609979)
One thing that other people aren’t mentioning here is that they play the long game. They took their investment in the iPhone and ported it over to the Macs. They learned/improved a lot in that time. The M1 has over a decade of history behind it, in a way.
They have talent, they have execution, they have data about what rubs on macs they can use to optimize really well. But they have the profits and the cash reserves to make big bets and wait them out.
I think the M1 was expected 1 or 2 years before it was released. But they waited. Maybe it wasn’t good enough. Maybe the software support wasn’t there. But they didn’t have to push it out anyway and hope for the best. They could afford to wait.
Maybe that makes them willing to take bigger risks. Maybe through history they just knew Intel slowing down would happen (it bit them with 68k, then PPC, then G3/4/5) and we’re prepared in a way only done one with their own chips could be.
They have talent, they have execution, they have data about what rubs on macs they can use to optimize really well. But they have the profits and the cash reserves to make big bets and wait them out.
I think the M1 was expected 1 or 2 years before it was released. But they waited. Maybe it wasn’t good enough. Maybe the software support wasn’t there. But they didn’t have to push it out anyway and hope for the best. They could afford to wait.
Maybe that makes them willing to take bigger risks. Maybe through history they just knew Intel slowing down would happen (it bit them with 68k, then PPC, then G3/4/5) and we’re prepared in a way only done one with their own chips could be.