The article is a bit confusing as it goes in many directions. It starts with the 'cult of Apple', then goes into how Apple is indoctrinating the youth into touch (which is natural for a 14 month old) and concludes with how all people are emotionally attached to their phone, regardless of the brand.
The iPhone is always the easy target but it shouldn't have been the focus of the article.
Edit: I've never thought fanboyism is particularly wrong. There's nothing wrong with being a fan of sports team, musician, actor or brand. The problem is when they become irrational and angry.
I understand people liking a product/process because it is efficient and profitable or even aesthetic. But fanboism in all its forms creates a stagnant mind with blind loyalty that dismisses superior products.
BTW, this also extends to musicians, actors, sports teams. Sports teams are way too transient even define as an entity. Players become free agents or retire, coaches get fired. I do wonder if any Houston Oiler fans cheer for the Tennesee Titans.
...
In short, the subjects didn’t demonstrate the classic brain-based signs of addiction. Instead, they loved their iPhones."
Fanboism to a whole new level. I really like my iPhone a lot, but I'm not sure if I "like like" my iPhone.