I would rephrase what I said - this is one of the ways how tech companies make it affordable for us to order ‘food’ from the comfort of our home while someone is running on a bike in a snow storm to get our favorite pizza before it gets cold.

On the other hand, you always have a choice to not use UberEats(or most others) and order by phone/walk-in and save your resources.

And it would be a bit of exaggeration to say targeting doesn’t work - It’s obviously far from perfect but it generates billions everyday for a reason.