The terminology used and author conclusions are questionable but the idea the article presents (using a pseudonym or 'pseudopseudonym' that is like a more concise version of your name) is a solid approach to marketing yourself and making a more significant impression on others is true. People have been aware of this since Positioning was first published in the 80s.

Whether or not you want to is up to you, but for someone like me I'd prefer not to use my whole unique and cumbersome name.