I should have probably extended the final paragraph of my answer, rather than limiting it to the "public-facing" version. And I guess I invited this with the Taco Bell example.

Culture isn't proprietary to a group, and these groups aren't objectively demarcated in any way. To even say "Risotto belongs to the Italians!" is to make statements on who Italians are, and pretend that this is some immutable, objective group, and that for some reason, there is this magical doorstep that if you carry Risotto over it turns it bad. It's when the corporation pretends to "take" this cultural heritage as a marketing facade that they're appropriation something nobody owns, to then turn a profit from it.

SO, I apologize for my mangled point. Culture isn't proprietary. Languages and food and customs and songs and stories travel. This is what makes human dynamism. Cultural appropriation is the act of trying to take possession of it. The very act of copyrighting something communal is the problem.

> The very act of copyrighting something communal is the problem.

I love that line and it makes perfect sense.

I think a lot of it depends on how a given product is branded/marketed. Mrs. Buttersworth's is a good recent example here in the U.S. Had this brand actually been originally founded by a kindly grandmother who happened to be black and started bottling up her favorite syrup recipe, there would be no issue. (or anything that even remotely related to how it was branded) Another example are current stories about things like Russian Vodkas are rebranding (to distance themselves from the current situation) when the reality is that the only thing Russian about them is the brand name. We do this all the time with consumer brands from foods to restaurant chains claiming, directly or indirectly, some level of authenticity that isn't even remotely there either in terms of the product itself or those involved in producing it... often neither. It's even worse when said brand is actively harming the group they are profiting from the association with.