Re:Why is there a TikTok tracking pixel on UberEats what is ...
by divbzero on Sunday March 06, 2022 @06:07PM
(#30582186)
> Uber would never allow TikTok to take and sell Uber’s own data, that’s just bad business. Secondly the only data that TikTok would have access to in such a scenario would be whatever campaign data Uber send them in the conversion request, which again, is not licensed for reuse.
Is this based on your knowledge or experience in the ad industry? Or just your intuition on how it should work? What I see in OP is UberEats loading a tracking pixel directly from TikTok servers, where the “pixel” is actually a full events.js analytics script that could send user data straight to TikTok.
Is this based on your knowledge or experience in the ad industry? Or just your intuition on how it should work? What I see in OP is UberEats loading a tracking pixel directly from TikTok servers, where the “pixel” is actually a full events.js analytics script that could send user data straight to TikTok.