Why would an AR goggle replacing IRL ads with their own be stealing?
If I run a pi-hole on my network, am I stealing from all the advertisers I block? What if I charge $1 for access to that network? Am I stealing $1 because the ads are never shown and I show an ad asking for $1.
Are people who sell pi-holes stealing?
I think that any moral expectation of people sending data to me, on my devices is comically wrong. If advertisers want to force ads then give out hardware that they control. I won’t take it, but maybe some will.
Replacing ads that would pay the publisher, but now instead pay somebody else is stealing.
Ads and trackers are blocked on all websites by default when you use Brave. IF a user opts-in to viewing Brave ads, THEN they see the ads as notifications that are in Brave's ad inventory and that line up with their interests. This ad matching to users' interests is all done on-device - Brave or advertisers never learn anything about which ad a user saw or what their interests are.
This is core to the privacy model of Brave ads. You can read more here: https://github.com/brave/brave-browser/wiki/Security-and-pri...
Brave takes revenue that would have gone to the website. If you Adblock/etc that revenue is never generated. If you use brave, the revenue is generated and stolen by brave.