Since HATEOAS is rarely implemented fully in practice, it would be simplistic to point to it as the reason the web is successful. The web allows an incredible variety of different architectures —- Some more closely aligned to HATEOAS and some less so. Perhaps this is the reason for the success of the web?
When it goes past the simplest examples it gets ugly real quick. Here's an example of client-side validation via HTMX: https://htmx.org/docs/#validation. That can't be the future.
htmx integrates with the existing HTML 5 validation API because, well, it's there, and that's what normal HTML does. I don't care much for the API, but that's the standard so we follow it. You can, of course, do client side validation however you'd like and integrate it with htmx using events, since events are the proper glue to tie things together in the DOM. I built a scripting language to help with this, and other stuff as well, called hyperscript: https://hyperscript.org
the "htmx" way for validation is the HTML/web 1.0/HATEOAS way: submit the form to the client side, validate and re-render. With htmx that can be inline, rather than a big clunky refresh-the-page action, which is why I say htmx extends and completes HTML as a hypermedia.
So long as you aren't willing to think about things in hypermedia terms, and htmx as an extension/completion of HTML as a hypermedia, you are going to miss the point. That's not to say that the hypermedia approach is always right, it isn't, but with htmx a lot more of the web application problem space is addressable with that approach.
And, as an aside, HATEOAS isn't great, outside the context of a hypermedia.
https://intercoolerjs.org/2016/05/08/hatoeas-is-for-humans.h...
It is, rather, a fairly pointless category error, driven mainly by cargo-cult mentality from the early JSON API era.
a core aspect of REST was HATEOAS, which stands for Hypermedia As The Engine of Application State[2]
htmx goes about it in the same way as the original web
perhaps that is wrong, but the web was pretty successful overall
[1] - https://www.ics.uci.edu/~fielding/pubs/dissertation/rest_arc... [2] - https://htmx.org/essays/hateoas/