I'd like to see two or three different price points. Some of the names and logos are much higher quality than others. Seems that $250 is too high for some folks and too low ("a steal") for others. I'd suggest something like $100 for a minimally-branded name (like Sporous.com or oveza.com), $250 for a standard name and brand, and $500+ for the really good stuff. Also +1 on the idea of upselling business cards, letterhead design, etc.