People have rarely been presented with any realistic trade offs between the climate and their own consumption. Typically it’s been “become and aesthetic and give up all material goods or it’s pointless”. Large portions of waste and pollution are already accounted for by the time individuals are presented with a choice.
But if your plan is decrease global consumption (not even per capita, just absolute consumption cause the environment doesn't care how many people there are) X% it doesn't even matter what that number is you will fail.
“Decreased consumption” only means less resource utilization in this instance, it doesn’t mean that people are necessarily materially worse off.
An obvious and example would be efforts to expand awareness about the longevity and repairability of consumer electronics. Many people don’t want to continually throw things away when they break.