Not only that, but even the idea itself has become weaponized. Corporations seem to be pushing the agenda that if consumers could <X> then our problems will be solved, where X is {recycle, reuse, reduce, sort the trash, eat less meat, use less plastic, be smarter, be more efficient, breed more selectively, vote, drive less, bike more, take transit, read food labels, get educated, etc.}

And this is completely to distract from the reality that only large scale policy is going to have meaningful effect on our climate outcomes. Product and technology leaders like Tesla can help catalyze change, but without meaningful market policy and adjustment in which there will definitely be losers and winners it is all for naught. And the losers are fighting with every weapon at their disposal to prevent being displaced from the status quo, including brainwashing people into believing that if they sort their plastic waste then something will magically happen to help the world.

Individual actions do matter, but not very much, and not usually in the way that people think it does. Individual actions only matter because they affect the future of what policy gets emphasized in governmental decisions.