So let's say it was WW2 and it was a Jewish company refusing to provide a service to Germans in Germany. You would never use their service again? You'd blame the Jews?

Don't try to diverge my words. Here's an American company refusing to provide a service to Russians outside of Russia. I blame American company for their decision.

The right analogy with WW2 is Australian company refusing to provide a service to Germans living in America. WTF?

It's a Ukrainian company, even though they are registered in multiple nations. 95% of the employees are in Ukraine. They (their actual city and homes) are being bombed by Russia and Russians. Even if they had 5% of their company in Ukraine, it's reasonable to not provide service to companies that enrich the people bombing their employees.

I agree that they don’t want to have relationships with the aggressors and totally accept this. But you should admit it is done by Russian government and I as Russian citizen with residency in the UK have nothing with it. I didn’t choose to be born in Russia and I left Russia almost three years ago.