It's hypocrisy nonetheless, regardless of the scale

Pointing out hypocrisy is a cheap shot, though, because everyone's a hypocrite to one degree or another. As I've said elsewhere, pointing out hypocrisy usually gets you nowhere in an argument. It's seen by many as a vain attempt to show how smart you are and is generally just a distraction, as opposed to a participation in a substantive discussion of the issue at hand.

Maybe that's how you feel, but not me. I try to live in a principled way, and I think many other people do as well. So I support calling out hypocrisy because I think it makes the world a better place (I would like my own views also challenged on these grounds). In this case, the hypocritical action is needlessly divisive because it paints Russians as "the other", and I don't think this type of thinking helps the world in the long-term.