By analogy, don't think of fine dining as a big-budget blockbuster film. It's not better than other movies by having the biggest setpieces, the most explosions, the hottest stars, and the loudest soundtracks. It's not just more more more.

Think of it more like an arthouse film. Fine dining should be some of the best food you've ever had, but it should also be different from what you've had. Since much of their clientele eats out often, they are seeking not just quality but novelty.