Most of the propaganda is much more obvious than that, for the most part it ends up downvoted on Reddit. In this context, the messages are more like "give up and flee, it's inevitable" (alternately: staged video of a pile of bodies, seen yesterday; large formations deploying from Chechnya, etc), "the war is because of NATO expansion", "Nazi government". Just to name a few themes.

I would also guess that 90% of propaganda you see is primarily people spreading it for ideological and non-monetary reasons, it just has to be seeded enough for the messages to be spread.

One of the fascinating trends is that the most rapidly spreading stuff is purely visual, short video. The dominance of short clips is incredible, and allows for so much subtly misleading content.