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A comment on Groupon Closes the Redemption Loop With Loyalty Rewards. Parent comment

Re:Groupon Closes the Redemption Loop With Loyalty Rewards by Woost on Wednesday September 28, 2011 @01:54AM (#3046685)
Can you expand on why you think that is? (not arguing, just curious as to your reasoning)
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Re:Groupon Closes the Redemption Loop With Loyalty Rewards by sunchild on Friday September 30, 2011 @02:38PM (#3058096)
It's structural; a middle-man in the merchant sales cycle presents two fundamental value-add propositions:

1. Eliminate the hassle of finding and dealing with prospective customers,

2. Educate the merchant about customer demographics and preferences.

That latter point is why all "sales broker" business models eventually lead to loyalty programs (which is a euphemism for data collection, volume incentives, and targeted advertising).

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