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Re:Groupon Closes the Redemption Loop With Loyalty Rewards by austincav on Wednesday September 28, 2011 @01:46AM (#3046663)
Why is it their best product? Applying an idea at scale is strategic, not necessarily innovative. For example:

- Bloomspot's $40M raise and accompanying shift in focus (http://www.bloomspot.com/media/assets/Bloomspot_Marketing_Ki...)

- Swipely, Offermatic, etc.

- GRS, a vendor of this data (http://www.grsgroup.com/)

- Also, dozens of similar ideas such as Amex using FB data: http://www.forbes.com/sites/moneybuilder/2011/07/20/link-lik...

The pricing on this is not particularly attractive to merchants, especially small ones.

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