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A comment on Groupon Closes the Redemption Loop With Loyalty Rewards.

Re:Groupon Closes the Redemption Loop With Loyalty Rewards by dmk23 on Wednesday September 28, 2011 @12:47AM (#3046515)
This could actually save their business model. Merchant churn is really their biggest problem. Becoming their "loyalty solution provider" could help re-engage the merchants. The only puzzling thing is why Groupon has not done it earlier.
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Re:Groupon Closes the Redemption Loop With Loyalty Rewards by bsmith on Wednesday September 28, 2011 @12:57AM (#3046539)
I completely agree. In the same vein, Scoutmob allows merchants to offer their customers "return perks" for visiting their store a second time, and I think this has been a very effective strategy for them business-wise.
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Re:Groupon Closes the Redemption Loop With Loyalty Rewards by rhizome on Wednesday September 28, 2011 @01:00AM (#3046547)
The only puzzling thing is why Groupon has not done it earlier.

They were milking it?

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