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A comment on Google Tag Manager, the new anti-adblock weapon (2020). Parent comment

Re:Google Tag Manager, the new anti-adblock weapon (2020) by shadowgovt on Monday February 21, 2022 @06:06AM (#30414360)
Google explains the purpose of server-side tagging here: https://developers.google.com/tag-platform/tag-manager/serve...

The main benefits are performance and security (performance because the tagging can be online with other resource requests, so user agents aren't pausing on additional requests to third-party resources).

This system is giving site owners a fancy way to do analytics they could build into their own server. Hardly evil as long as it's disclosed and managed in a GDPR-compliant fashion.

[ Parent | on HN ]
Re:Google Tag Manager, the new anti-adblock weapon (2020) by pixeldetracking on Monday February 21, 2022 @08:26AM (#30415623)
I agree, thought it has to be done properly (and most marketers are not used to that currently)
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