Re:Google Tag Manager, the new anti-adblock weapon (2020)
by nickpp on Monday February 21, 2022 @05:43AM
(#30414203)
Comparing tracking with "dumping toxic waste into rivers" is comparing a breeze with a hurricane.
> Google could potentially come up with ways to make a Google Analytics that does abide by the law
I personally know of no way to have legal analytics under GDPR, as advised by multiple lawyers.
Re:Google Tag Manager, the new anti-adblock weapon (2020)
by sweetbitter on Monday February 21, 2022 @06:13PM
(#30421988)
>I personally know of no way to have legal analytics under GDPR, as advised by multiple lawyers.
If this is truly the case, then these businesses must consider shifting to ethical business models to stay afloat. If not, then competition will steamroll them.
The GDPR does not ban Google, and it does not ban analytics. But, according to recent court rulings, it bans the business practice of Google Analytics to collect and transfer data to the US - which isn't considered to be a place with "adequate" privacy laws - and other places without prior user consent. Google could potentially come up with ways to make a Google Analytics that does abide by the law, but so far they choose not to. Maybe the changes that would be required would cut severely into revenues, or even make (free) GA cost-prohibitive, but this is in line with environmental protections killing off certain products/businesses that got too expensive when they had to dispose of their toxic waste properly and in a way that doesn't poison people and the environment.