In terms of relative frequency of different species while it changes all the time there are some well proven examples of health impacts. For example the rare cases when gut fungi or bacteria start producing significant quantities of alcohol. https://www.ncbi.nlm.nih.gov/books/NBK513346/
What else would you call it other than microbiome? Gut flora used to be popular but as with the case above what someone eats can often play a role behind what’s living in their gut.
That said, I don't find the author's framing of this particularly useful. If a theory is wrong, it will be wrong for factual, technical reasons. The extent to which some real phenomena can predict others is testable. Handwaving it away as social contagion, ideology, or mass hysteria --- not that those don't exist, medieval dance fever being my favorite example --- isn't good enough for me.