Re:Ian Cutress leaves Anandtech
by geerlingguy on Friday February 18, 2022 @06:48PM
(#30392792)
It's more about the long-term relationship.
If [sponsor X] has done five high-dollar 'product showcase' videos in the past year contributing [Y] in revenue, and a separate review of [sponsor X]'s product is coming up, does the writer and/or editorial staff have any possible filters (whether or not intended) to protect the revenue stream for future 'product showcase' videos from that sponsor?
I tend to give LTT the benefit of the doubt, but that's why I say it's a tightrope. Once you have paid content (in any form), and not just ad spots, it complicates the relationships you have with your audience, and with your sponsors/advertisers.
Which is also explains why the Segways are so off the cuff.
Re:Ian Cutress leaves Anandtech
by IanCutress on Saturday February 19, 2022 @11:17AM
(#30398185)
Segues? A segway is a branded mobility thing.
LTT's sponsored content is clearly marked and for videos with an ad read, the writing staff isn't informed what companies will get a spot in the video while writing. Seems like pretty solid editorial independence to me?