That doesn't mean you get rid of the rules - you still need to be the parent - but you need to put at least equal focus on coming to a shared understanding of why it's a problem, or building a relationship where they can have some faith that you might be able to see a danger where they don't, or seeing the wisdom in at least temporarily agreeing to some rules that they don't totally "get" yet.
While that is great, I think the problem parents have is with the steps/process to get there. What works for one child won't work for the other, etc. Like I said, the problem isn't that parents don't know these things, the problem is stuff they're trying isn't working.
When parents approach it with a mindset of realistic expectations (especially around timeframes), I think most of them can in fact figure out things that work (where 'work' means 'lead to improvement over time'). There are always some kids who simply don't respond, but speaking generally, I believe most do.
I'd bet most parents intuitively know this, the problem is nothing they have tried has worked. How have you solved this problem?