OurLabel is not trying to be a online Talent Show, or even a "Vote for your Favorite Artist" contest. Instead it is a platform for artists to crowd-source the funding and promotion of their recording projects as well as a service that artists can use to gain support in the production, marketing, publishing, and distribution of their project. To put it in terms of things that already exists, its MySpace + Kickstarter + various support services + CDBaby.

Its not about bringing people together to see music they can agree on. Its about showcasing music of all types and letting people who are interested in, and/or fans of that music support it from start/finish.