How My Start-Up Failed

Re:How My Start-Up Failed by apollo on Sunday September 14, 2008 @12:24PM (#303848)

It sounds like he could have made it a success if he streamlined the production process and kept the cost per keychain down.

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Re:How My Start-Up Failed by JeremyChase on Sunday September 14, 2008 @12:47PM (#303861)

I think it could have been a success, but I do wonder how much a one-off product like this can really make. There is money in novelty items, but I think the only ones making real money there are people who already have distribution and willing markets.

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Re:How My Start-Up Failed by thorax on Sunday September 14, 2008 @01:16PM (#303880)

Yeah, kind of like the "find the right denominator" (oversimplified) discussion in Good to Great. If he could have optimized on profit per keychain, he'd be in great shape.

Of course, that's much easier said than done.

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