Ask HN: How to differentiate my business from a competitor with crazy momentum?

Re:Ask HN: How to differentiate my business from a competito... by 97-109-107 on Wednesday February 16, 2022 @06:19AM (#30358613)

Difficult to say at this level of abstraction, but there's one strategy that we see quite often.

  - Identify shortcomings in ABC, particularly on the intersection with other software, integrations or edge cases for specialized users  
  - Build feature spikes in your project for those cases  
  - Market your product around thise cases - ie. have dedicated pages where you have a hook "Better alternative to ABC for veterinarians"

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Re:Ask HN: How to differentiate my business from a competito... by anonfounder747 on Thursday February 17, 2022 @09:23AM (#30373340)

Thanks for the strategy.

About having dedicated pages with direct product comparisons, are there any downsides to doing that such as inviting legal or other problems?

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