Not new, really. I knew plenty of people who considered that acceptable behavior as far back as the 1970's. In fact it used to be an old TV sitcom trope that they'd buy the expensive TV for the "big game" or expensive dress for the "big dance". They couldn't afford it, but they could just return it the next day. Then they'd accidentally destroy it, and you were supposed to feel bad for them for now having to pay for what they bought.