Re:Google Search Is Dying
by wilde on Tuesday February 15, 2022 @07:17PM
(#30354796)
SEO is ads Google is failing to monetize.
That said, the reason the Reddit trick works is that it uses information Google explicitly excludes when ranking content (engagement signals).
Google has a bunch of “objective standards” that it uses to paternalistically shape what the web looks like. Many of these are divorced from what users actually want for pieces of content (https, AMP, a life story in front of recipes to demonstrate authorship, etc).
Re:Google Search Is Dying
by bambax on Tuesday February 15, 2022 @07:46PM
(#30355028)
As explained in another comment [0], the real reason the Reddit trick works is that Reddit content is hand-curated by humans who are dedicated and passionate (and, I think, also work for free). It's a garden in the jungle.
That said, the reason the Reddit trick works is that it uses information Google explicitly excludes when ranking content (engagement signals).
Google has a bunch of “objective standards” that it uses to paternalistically shape what the web looks like. Many of these are divorced from what users actually want for pieces of content (https, AMP, a life story in front of recipes to demonstrate authorship, etc).