Not quite. New brands that advertise X feature tend to attract audiences that identify with it, meaning any behavior counter to X feature would alienate them. It's one of the reasons why mainstream dating apps avoid doing such politicization.

For a case example, look at Voat [1] which advertised being a free speech platform but alienated their target market when their lawyers made them censor harassing speech.

[1] https://www.vice.com/en/article/gy4gzy/founder-of-voat-the-c...