Yup. IMHO spam has become so good at mimicking genuine content, it's hard to recognize even for a human curator. There's so many websites in the top google results that I'm sure are entirely AI generated, which exist for the sole purpose to propagate affiliate links and ads.
Yes. It's like the results when people realized you could have a classifier trained to match a person's face, reversed to generate a new face based on the classifier. There are a few extra steps, but the web is just recipe sites and product reviews that look like what the google ranking algorithms idealized site looks like.
Is it accurate to call organisations that write text according to google's incentives 'publishers' or are they merely spammers trying to maximise their pageviews and conversions?