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A comment on Google Search Is Dying. Parent comment

Re:Google Search Is Dying by lrem on Tuesday February 15, 2022 @02:53PM (#30351752)
I think you're grossly underestimating how much is needed to replace the ad revenue that feeds today's Internet. Remember, majority of people wouldn't pay for getting rid of ads, because they don't have the disposable income. So they're also not really worthwhile to advertisers. You have to divide the revenue by some small fraction of current users.
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Re:Google Search Is Dying by ryan29 on Tuesday February 15, 2022 @04:07PM (#30352736)
Yep. It's really weird if you think about it. The first time I saw a company being upfront about their ad revenue [1] I was surprised.

> The Premium fee is basically about $7 per year, which is less than what a free user generates in ad revenue. Thus leagues that pay for Premium and use an ad-blocker are generating less revenue than free users.

They charge about $20 per user per year to remove ads. I pay for that, so I'm not sure what kind of ads they have, but I'd love to see what they're advertising and what the click through + conversion rates look like.

What you said makes sense to me. I wonder if advertisers are paying a fortune to acquire users with a lot of disposable income.

1. https://www.fantrax.com/forums/general/messages/public/l72mh...

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Re:Google Search Is Dying by kaesar14 on Tuesday February 15, 2022 @03:20PM (#30352085)
Agreed, Facebook makes something like 8 dollars a user per year? That's just one of the mega services, imagine replacing that money for all of the players that power your internet.
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Re:Google Search Is Dying by PeterisP on Wednesday February 16, 2022 @08:31PM (#30368493)
It's very relevant to consider that the value of users is very unequal.

IIRC for Facebook American users the average revenue was 50+ dollars per year. Furthermore, if you're the type of person for whom saving a few dollars doesn't matter, you're likely worth more than that average; and for FB to break even on your ads an appropriate price is likely to be closer to $100 per year.

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