That was the craziest part to me. I was interested in both products and information, and despite deciding it was a good idea to show me almost nothing but ads, they didn't manage to show me anything worth clicking for either purpose. I was practically their ideal target for getting someone to click an ad on purpose, and they still dropped the ball.
We don't need your unrelated ads, we already know what to buy, don't patronize us. We need help getting to the product page from keywords. We need real reviews. We need a shopping experience we can trust.