This is mentioned in the article:
> All of these oxides are more stable than iron oxide, so the iron oxide is the first to separate when exposed to electric charge, breaking down into pure oxygen and iron. The iron, still liquified, sinks to the bottom where it can be tapped out and turned to steel.
There are other elements in ore that will tend to reduce before the iron, like nickel, cobalt, lead, and copper, but they're a lot less abundant than iron and may not be harmful to the iron produced.
Not many heat exchangers can survive 1100 degrees C, but even a rudimentary 'fan blows air over the produced iron and then directs that through a ceramic pipe and through the incoming iron ore' heat recovery system should extract a large percentage of the thermal energy.
> Among other benefits, you're now only heating the material once instead of 2-3 times, and as a result, you actually consume less total energy in this process even though you have to reach a higher temperature in the single heating.
Combined steel+iron plants were around 60+ years
https://pubmed.ncbi.nlm.nih.gov/23657254/
So, that's why MOE wasn't around before 2013.
The neat thing here is that the impurities stay behind in the electrolyte bath after the iron is removed (unsure if it's a gravity mechanism or a cathode attraction, but the molten iron ends up on the bottom of the electrolytic cell). As the article explains, this means that even cheap, low-grade ore with lots of impurities can be used with this technique.
The other advantage is that the direct chemical reduction of iron eliminates the multi step (ore in a blast furnace to get pig iron, pig iron + coke, etc) procedure in traditional production. Among other benefits, you're now only heating the material once instead of 2-3 times, and as a result, you actually consume less total energy in this process even though you have to reach a higher temperature in the single heating.