Re:How to Create a Million-Dollar Business This Weekend
by llii on Saturday September 24, 2011 @06:57AM
(#3032975)
I don't get entirley what he did to validate his idea for AppSumo. He got 200 new customers for imgur which pay 25$/year (to imgur) and he payed imgur 3$/user for this? Didn't he loose money then?
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Re:How to Create a Million-Dollar Business This Weekend
by biot on Saturday September 24, 2011 @08:14AM
(#3033068)
The sales pitch is probably what threw you off. "I'll pay you to bring you new customers" is the pitch, but the detail is likely more along the lines of Groupon's deals: "I'll charge $12 for selling your $25 product, and keep $3 for myself. So I'll pay you $9 for every new customer I bring."
Assuming it's the kind of business that typically sees recurring revenue and the expenses of servicing each new customer consists of little more than pushing electrons around, $9 for a new customer isn't too bad compared to whatever their current cost per acquisition is.
Re:How to Create a Million-Dollar Business This Weekend
by anthony_franco on Saturday September 24, 2011 @07:16AM
(#3033000)
No I think Noah got a $3 commission for each sale. So he earned $600 from selling 200 accounts.