Some substances will sell without any marketing, such as alcohol and cannabis.

As far as controlling sales, i think a regulated market for drugs is required. So am happy to see both the Swiss initiative and also the German initiative for legalising Cannabis:

https://en.m.wikipedia.org/wiki/Cannabis_in_Germany

As for Superbowl, there really hasn't been that many iconic ads for alcohol, but I'm sure Budweiser will be represented this year.

https://www.vogue.com/article/best-super-bowl-ads-of-all-tim...