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A comment on Eric Schmidt testifies: Bing could eclipse Google by next year. Parent comment
(1) gets another 4% from Google over the next year due to IE defaults and advertising;
(2) gets another 2-4% from the FB deal;
(3) signs a deal with Apple to become default on iOS (2/3 of mobile = 5%+) and desktop Safari (4%+).
That could potentially put them around the same market share as Google. None of those propositions are crazy either.
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(1) gets another 4% from Google over the next year due to IE defaults and advertising;
(2) gets another 2-4% from the FB deal;
(3) signs a deal with Apple to become default on iOS (2/3 of mobile = 5%+) and desktop Safari (4%+).
That could potentially put them around the same market share as Google. None of those propositions are crazy either.