From what I noticed, the people that like that place and aspire for it, aside from natives:
Live in northern california or central valley and have no other city around. They aspire to escape their circumstance to SF.
Other groups of people that have no other frame of reference of the other major cities, specifically LA/NYC.
A work visa holder with no choice in the matter.
Or people with other frames of reference that love the outdoors and doing things an 1-4 hours away from the area but pretending it is something they do in that area. “What do you like about San Francisco?” <fond memories of hikes in Marin and Lake Tahoe>
Just for the benefit of the doubt I’m going to put you in that last category. I’m really just hoping that you don’t mean running around to tech meetups for pizza and AWS credits and saying its a matter of perspective.
Very few artists/creatives live there because they are priced out by tech workers.
I find the Bay Area, and the valley in particular energizing, and even high stress. There’s something going on on every corner. My wife, an artist, found it dull, a cultural wasteland.
When we went to LA she was excited by the high energy buzz, all the activity wherever you looked, and so much creativity. While to me, it was a sleepy place: the people even walked slowly and had long lunches!
All a matter of perspective.