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A comment on Nearly a third of TV ads play to empty rooms.

Re:Nearly a third of TV ads play to empty rooms by emodendroket on Saturday February 12, 2022 @03:41AM (#30311079)
Can't help but notice that as soon as Web advertising made it feasible to see how much advertising led directly to purchase rates plummeted.
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Re:Nearly a third of TV ads play to empty rooms by bruce343434 on Saturday February 12, 2022 @05:30AM (#30311650)
In that sentence, What’s the subject of the verb “plummeted”? Is “purchase rates” both acting as an object and a subject? I’m confused and can’t parse your comment.
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Re:Nearly a third of TV ads play to empty rooms by everythingctl on Saturday February 12, 2022 @05:43AM (#30311694)
s/purchase/purchase,/
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Re:Nearly a third of TV ads play to empty rooms by emodendroket on Saturday February 12, 2022 @01:48PM (#30315178)
"rates"

i.e., Once advertisers could measure how effective their ads were, they were no longer willing to pay as much

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