And that was the almost-universal response on reddit and YouTube comments, but are those people more, or less likely to buy an Apple Watch? Maybe not for themselves, maybe for their grandparents? Besides, it's the absolute bedrock of modern marketing, from weight loss pills to perfumes to clothing: when ads depict supposed customers smiling with their families, or going on a date, or being the center of attention at a party, it's the exact same psychological trick, twisting the knife of your insecurities, fears and FOMO, just done more subtly.