Re:Tesla factory is “racially segregated workplace,” Calif. ...
by s1artibartfast on Thursday February 10, 2022 @06:24PM
(#30294272)
I think there are pretty simple criteria based on what drives viral controversy and "engagement"
1) public figure with household brand
2) controversial statements
3) broad following willing to defend them
Going after personalities clearly over the line is of no value. To optimize clicks and engagement, you want the issue at hand to be as contested as possible : topics the public is deeply split on, subjective, complex, and flimsy or poorly articulated.
The more misinformation the better, because it drive more engagement as people read and post it both to support their priors or show how outrageous it is.
There is a tiny market for comprehensive reporting analyzing issues from multiple perspectives.
1) public figure with household brand
2) controversial statements
3) broad following willing to defend them
Going after personalities clearly over the line is of no value. To optimize clicks and engagement, you want the issue at hand to be as contested as possible : topics the public is deeply split on, subjective, complex, and flimsy or poorly articulated.
The more misinformation the better, because it drive more engagement as people read and post it both to support their priors or show how outrageous it is.
There is a tiny market for comprehensive reporting analyzing issues from multiple perspectives.