Range Rover markets directly to upper-middle-class suburbanites, and show off the leather seats, fancy touchscreens and alloy wheels of shiny, clean cars.

Land Rover markets 'adventure', shows cars fording rivers and crossing deserts, and offers optional winch, expedition roof rack and ladder. But they still offer leather seats, fancy touchscreens and alloy wheels; and mostly sell to upper-middle-class suburbanites.

To me they seem like extremely similar products, predominantly targeting the same demographic, just with different marketing.