The inconvenient truth for the anti-advertising crowd is that modern digital advertising is one of the most democratizing forces in business history. I can develop an offer in minutes and spend less than $20 to get *thousands* of eyeballs on that offer by the end of the day. I don't need a $100K marketing budget, I don't need representation on Madison Avenue, I don't need to hire a sales force to make cold calls. For small businesses, that power is revolutionary.