Re:I changed my mind about advertising
by jimmaswell on Thursday February 10, 2022 @12:57PM
(#30290007)
> Did you go to eat at Taco Bell because of the ad?
Yes, I don't go there usually. I might have eventually seen it but probably missed out on various short-lived items.
The other taco places I only get to go to on a road trip since I live on the east coast. I can't be sure how I found them at first but it was either conventional ads or those standardized freeway exit food signs, which certainly also count as an advertisement.
Re:I changed my mind about advertising
by shortstuffsushi on Thursday February 10, 2022 @04:07PM
(#30292552)
The taco bell bit makes sense; promotional period items like that might be entirely missed by infrequent guests, and may be enough to drive them in.
I guess I hadn't much considered the ability for something like a billboard to influence a traveler like that. A very good portion of their audience would see it day after day, but if you were just passing through the area, you wouldn't otherwise know some of the local options, interesting point.
Did you go to eat at Taco Bell because of the ad? Would you have already, and perhaps seen it on their menu boards and tried it as a result?
Were you really not aware of these other taco places, and only became aware of them due to billboards? I know of 2/3 of them, I haven't heard of Taco Time (live in the midwest), but I've heard of the rest from people I know. I don't think I've seen any of them advertised here, but I could be wrong.