Thank you for taking the time and attention to write this up. I find your insights valuable, and I tend to agree.

I think my hesitance towards the ad world is coming from my personal experience. I’ve worked at marketing agencies and as digital strategist for a company, so I saw both sides of the chain. My guess is there are a lot of companies that don’t know how to get the highest value out of online ads, and these can be fooled easily by marketing agencies or ad sellers (that a lot of time also don’t really know how to optimize).

I guess as always: don’t blame the tool.