I personally totally hate that idea. I hate it when I can’t open main page for the product to check on pricing, watch for new features or just show it to someone else. I just get redirected to the app and need to find a hacky way to go back.

What is the real problem here, in my opinion, is that the home pages of the apps are not even slightly focused on existing customers. Login buttons are small and hidden, or there’s even no login button at all (you need to go to sign-up and then use ‘I already have an account’ option).

I know that every app needs to grow, but already paying customers are also visiting your homepage. Don’t make them feel like they don’t matter to you.