I think many (most?) hardware companies just don't understand/appreciate software. They look at it like just another line item on the BOM: 152 screws from supplier X, various plastic parts from supplier Y, a rubber gasket from supplier Z, and, oh yea, some software. Find the bucket of software and scoop some out to flash onto the device.

They don't see software as an ecosystem, as the actual product that the user interacts with, as their brand differentiation. They see it as a costly problem that they must solve by finding the cheapest viable bag of bits they can throw on devices and not have customers return it the first day. I swear that's the quality bar for some of these companies.

That's how we get TVs that take 5 seconds to recognize a button press, and have UIs that look like they were made from clipart. Proper font kerning? Forget it, they use 16x8 bitmap fonts from the '90s. That's how we get IoT devices that are 0wned the second they connect to the Internet. That's how we get car stereos that display "����������" when you try to play a media file with non-ASCII characters in the name. Many hardware companies don't give a single shit about their software's quality--only that it's cheap and barely works and it keeps the BOM cost low.