The point was made as to what Apple currently maximizes for, and explained as "no matter anything else, like profit first , honesty later". This is what we're arguing about.

Long term profitability that involves thinking ahead of time of what would become unsustainable is, logically, speaking not maximizing for profit NOW. Honesty (ethics in business) will become increasingly important for the next generations. The current generations, however, don't care that much just yet.