- DAUs decreased -0.05% from 1,930m in Q3 22 to 1,929m in Q4 22. ("sequentially") - DAUs increased +4.5% from 1,845m in Q4 21 to 1,929m in Q4 22. ("year over year") - See pp18: https://s21.q4cdn.com/399680738/files/doc_financials/2021/q4...

DAUs are those using FB app only. Metric for those using all apps (Insta, Whatsapp, etc) increased.

Btw - there are ~4.66B internet users - and FB has 77% of those log into one of their apps a month (MAPs = 3.59b, pp11).

FB pushes you to Insta via its Reels preview videos right on top when you open the FB app.

Instagram Reels is more addicting - full screen videos that just show you more of what you watch most intently, doesn't care that you "liked" a page 5 years ago.

Zuck is depreciating FB.

Reels is probably >90% recycled from TikTok, with the TikTok video waterwark still on it.

The original content that is there has nothing on TikTok, and the Reels recommendation algorithm is crap - feels like a bunch of if-then statements and you have to make a massive effort to get yourself out of having a particular category in your feed (constantly swipe away as fast as possible if a video of that category comes up; but watch a single video all the way through in that category and it becomes half of your feed)

I joined TikTok recently after watching Reels for a few months (I figured it's probably just as good, right and why have yet another app tracking me), and I was blown away by how much better TikTok content & algorithm is.

Part of it is the user base. TikTok has truly some cool content for every niche you could imagine, and by and large comments are positive and funny.

Slight aside, but DAU is such a BS metric.

It's relatively easy to boost such numbers - just keep bugging people with a notification here or a sudden important event. And a user is not the same as a person.

I've noticed previously I've suddenly been spammed via email by Facebook at the end of the month, presumably to boost their MAU.

Much more meaningful would be a distribution of the number of minutes spent by individuals on the mobile app, and details of the click-through rate of adverts.

Summary statistics - if chosen properly - of both could avoid abuse.

I think at some point Wall St will be called out as having been very naive to pay attention to such stats.

> FB has 77% of those log into one of their apps a month

I would suspect some of those are bots or sockpuppet accounts.

The obvious Zuckerbergian next vertical to exploit when you've run out of people on the planet to addict is to funnel those DAUs toward a dating service to birth future demand.

thank god for the 23% of us who have some good sense!

I think it's entirely possible and really not even that hard to "fix" Facebook. Zuckerberg seems more intent on pivoting to nonsense like Portal and Metaverse with no actual foundations. It's Zuck getting bored and letting his ego ruin a cash cow that can easily be a force for good in the world if they just tried. I think the only way this ends is with Zuck losing his job as CEO. He tripped up the stairs for 15 years and now thinks he is a visionary.

I think the cause and effect here is backwards, the writing was already on the wall. The pivot to Meta was a response to that.